actually slick really feel, constant motion. you are utilizing the pace graph actually successfully, however i might like to see slightly extra character shine by within the motion.
i need to focus right here on the “BBC iPlayer –> BBC one” part; iPlayer is depraved easy however very snappy. i am from the U.S., so i am not as accustomed to the platform however i am accustomed to what content material is perhaps on it; the message i am getting from the animation particularly is that iPlayer (and its content material) is fast and straight to the purpose. after doing a little analysis, i believe that your method is actually acceptable. that stated, as a design train (significantly since i believe lots of these comply with an identical motion really feel) i might like to see the way you may execute it in another way. hypothetically, what if BBC’s design objective was to market iPlayer as a extra common film streaming service competitor? with out altering the brand, how may this be communicated? for instance, Netflix’s movement design (at the least in my interpretation) conveys extra of a dramatic, theatrical sensation.
love the idea with the BBC One brand. it is superbly completed, though i believe it might be price experimenting a bit extra with the motion curve. the letters really feel as if they’re disbursed from the primary BBC brand with little or no affect. i believe there’s room so as to add slightly oomph in its assault with out compromising the graceful sensation. for the time being the distinction in motion feels very even, so making it extra of an accented hit may add depth. i.e., you could possibly sharpen the preliminary acceleration of the BBC brand drop right into a sluggish, smoother skid into the decrease area earlier than bouncing again up.
the way in which the letters in “One” stagger of their entrance is gorgeous, you may be capable to promote that motion much more by including a lighter/tighter staggering within the previous affect from “BBC”.
Graphic DesignSource link
