Snapchat to rival TikTok with new musical feature

Snapchat customers on Apple’s iOS can now add music to their posts for the primary time, because the social media platform reignites its rivalry with Instagram and TikTok.

The photograph and video-sharing app will permit customers so as to add well-liked songs to their Snaps both earlier than or after they seize them.

Snapchat stated recipients of these Snaps will be capable of hyperlink to their music streaming platform of selection to listen to the total model.

The function is much like current instruments on rival fellow media-sharing apps Instagram and TikTok.

Snapchat additionally confirmed that it was at present testing the flexibility for customers to create their very own sounds for including to posts, and stated this function could be rolling out globally within the coming months.

Nonetheless, the corporate has not confirmed when the function could be accessible to Android customers.

In line with Snapchat’s newest figures, greater than 4 billion Snaps are created every single day within the app.

In an extra swipe at its rivals, Snapchat stated it reached 90% of all 13 to 14-year-olds in the US, which it claims is greater than Fb, Instagram and Messenger mixed.

The brand new sounds software can also be set to incorporate a featured sounds record which, to mark its launch, consists of an unique preview of Justin Bieber’s new tune Lonely, earlier than the singer’s new album is launched on Friday.

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