The US Division of Justice (DOJ) filed an antitrust lawsuit towards Google on Tuesday over the alleged annual fee of round $8 billion to $12 billion made to Apple to be the default search engine on its units.
The fee allegedly makes up 15 to twenty p.c of the iPhone maker’s revenue. Apple’s units have been apparently behind 50 p.c of Google’s search visitors final yr.
iOS and iPadOS 14 have already began bypassing Google Search
Apple is actually secretive with regards to inner tasks, however this is not the primary time we’re listening to about its efforts to launch a rival to Google’s search engine.
The corporate additionally poached John Giannandrea, Google’s head of search over two years again, and can also be actively on the lookout for search engineers.
Its net crawler Applebot has elevated its crawling actions not too long ago. Crawlers browse the web for net indexing, one thing which kinds the spine of a search engine.
That stated, making a search engine that matches Google’s is not any imply feat. Dan Wang, affiliate professor of enterprise at Columbia Enterprise Faculty, says:
On the similar time, Apple is one firm that has the funds to make the long-term funding required to create a search engine and it’s also in step with its technique of getting management over an important elements of its choices.
A search engine would additionally deliver a brand new income. Because the firm controls the default browser on its units, it shouldn’t be too laborious to draw customers to its personal search engine.
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