Based by college buddies and companions Ralph Broadbent and Alex Dixon, The Better Good Contemporary Brewing Co is on a mission to make sure that contemporary beer might be each made and drunk at dwelling.
Whereas the founders had witnessed the meteoric rise of craft beer in recent times, they wished to handle the truth that the majority of the UK remains to be caught within the rut of consuming mainstream lagers.
The Walthamstow-based firm ran a profitable crowdfunding marketing campaign earlier this yr to launch The Pinter, a brewing unit that lets you brew ten pints of contemporary beer or cider from the consolation of your individual dwelling.
Studio Blackburn was introduced in to create a visible id for the mum or dad firm, together with packaging for The Pinter and the refill Pinter Packs which can be delivered to home-brewers throughout the nation.
“The Pinter is actually a world-first – by no means earlier than may you brew contemporary beer at dwelling in round 4 days and revel in a genuinely nice tasting draught pint,” says Paul Blackburn, who heads up the studio.
“Our design problem was to successfully outline a completely new class on the earth of brewing – conveying the freshness of the tip product and progressive know-how that delivers it.”
The studio created a unified and sensible search for all the assorted packaging parts, from the small bottles of yeast, to the packaging of The Pinter unit, to the letterbox-friendly refill packs.
The corporate’s new emblem additionally wanted to work throughout a wide range of totally different functions, from digital platforms via to The Pinter itself.
“The brand system we created was cut up into two classes: an id for The Better Good firm model, giving them a very new appear and feel during which we produced a typographic emblem and wordmark,” says senior designer Mark Jones.
“On the identical time, we checked out a model system that labored for his or her revolutionary new consuming machine, for which we utilised the face of the product for its emblem. Once we realised the deal with could possibly be distilled right down to an exclamation mark it was all methods go.”
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