With the Assist of LiDAR Know-how, Pierina Merino Ushers In a New Era of Social With FlickPlay
Over the course of the previous two years, Pierina Merino, founder and CEO of FlickPlay, a singular platform that seeks to mix augmented actuality (AR), gaming and social right into a single, participating providing, has been in stealth mode …
Nicely, quietly, however confidently, the corporate’s been constructing the buyer platform that may energy the way forward for spatial AR and communal gaming — all whereas ushering in a brand new era of social media.
Making the endeavor much more well timed, the assist of LiDAR expertise in Apple’s new iPhone 12 Professional digicam won’t solely allow extra immersive AR experiences to seamlessly overlay onto the actual world, however will assist FlickPlay speed up their plans to construct a brand new artistic canvas for social storytelling on a world scale.
Various Sources of Inspiration
For Merino, the elements for FlickPlay have been already current in different platforms.
“Pokémon Go gave to the world an interactive sport that shifts the way in which we work together with our cities. TikTok confirmed us the ability that an incredible distribution engine has to create virality of content material. Snap created progressive options that gas our pure, artistic intuition to speak with mates,” Merino explains. “With FlickPlay, we search to mix all of those components to create a singular social media area crammed with competitors and interplay.”
That is clearly a stable basis for Merino’s imaginative and prescient to construct upon. Pokémon Go might not be the viral sensation it was when it launched in 2016, however the sport lately handed $3.6 billion in lifetime income, with analysts anticipating 2020 to be its greatest 12 months, revenue-wise, up to now.
Regardless of privateness considerations, TikTok has amassed over 800 million worldwide customers, 41 % of whom are between age 16 and 24. Equally, Snap sees excessive utilization amongst youthful demographics.
“Whereas every of those platforms are fairly distinct from each other, all three have loosely embraced augmented actuality to a sure diploma,” Merino notes.
“AR presents greater than a enjoyable option to talk, which is how present social media platforms are embracing the expertise. It offers us the chance to reinforce the experiences we have already got every single day with bodily areas in our cities. The merging of gaming and social is already current within the tech and client ecosystem. The subsequent huge social media platform will likely be, whether or not immediately or not directly, a sport.”
Utilizing AR and Gaming to Create New Experiences
FlickPlay’s map sport powers the connection between the placement for an AR expertise and the precise sport. Customers create and work together with video content material inside the platform, competing with neighborhood members by video challenges for leaderboard standing, rewards and unique entry. The platform additionally rewards model interactions.
Regardless that FlickPlay encourages customers to hunt out bodily places with “social relevance” inside their metropolis, customers can even unlock experiences by the in-app sport that they’ll entry from any location, including extra incentives for customers to remain energetic with video creation.
“We needed to get customers concerned in a content material sport inside their very own metropolis, the place they may acquire relevance by distinct AR experiences,” Merino explains. “We view this as a ‘3D period’ of social media. We’re going past textual content and pictures — past photos and video. Combining immersive video with gaming instruments permits us to unlock a complete new artistic canvas for customers to work together with.”
The give attention to AR is understandably necessary for Merino and her staff. The Mindshare Layered Report reveals that AR achieves consideration ranges 45 % increased than TV or on-line looking. AR experiences are considered as extremely fascinating amongst customers, each for sensible actions like train or inside design, in addition to for creating enjoyable social experiences.
“By specializing in AR, we will transfer away from the ‘selfie mode’ that dominates platforms like Instagram, and as an alternative give attention to participating with the customers’ bodily area and related places,” Merino says.
“Pairing this with sport mechanics makes the creation and consumption of content material extra thrilling. By providing the pliability the place some can simply produce artistic movies exterior the sport dynamics, we will create a platform the place creators can inform nice tales starring their favourite locations.”
As a part of its gamification technique, FlickPlay’s launch will see the social platform use model partnerships, influencers and celebrities to generate new experiences. “Our companions will have the ability to create their ideally suited worlds inside FlickPlay,” says Pierina.
With a mixture of in-game rewards and real-life incentives, the platform takes the blended-reality mannequin even additional. The tip result’s a mixture between the digital and bodily worlds earlier than, throughout and after customers work together with collaborating manufacturers and one another.
A Extra Artistic Future
As Merino and the FlickPlay app exhibit, there may be nonetheless loads of room for innovation in social media. As augmented actuality turns into extra extensively used, and as extra manufacturers and shoppers change into concerned with this extremely participating type of media, anticipate extra social platforms to comply with swimsuit.
“I consider that sooner or later, we’re going to see AR experiences change into much more widespread, and in ways in which we will’t even think about proper now,” Merino says. “Identical to with early adopters of different social media platforms, the manufacturers which can be the primary to innovate and begin reaching out to clients on this area are going to have an enormous benefit in reaching younger, tech-savvy audiences.”
Certainly, some analysts anticipate AR advertising and marketing spend to achieve $2.6 billion by 2022. With AR and digital actuality turning into ever extra common, the manufacturers that make early inroads on this area are poised to expertise important development.