SommSelect was based in 2014 by grasp sommelier Ian Cauble as a method of bringing the sommelier expertise house for curious wine drinkers.
Whereas the world of wine, and specific sommeliers, has historically been characterised by stuffiness and exclusivity, SommSelect is making it extra accessible by way of its subscription service and an ever-evolving on-line wine store.
Following the appointment of its first advertising and artistic director, Melissa Saks, the corporate determined its visible id additionally wanted a refresh.
The rebrand comes off the again of big development amid the pandemic and the pressured closure of bars and eating places, with SommSelect’s wine membership subscriptions up by 300% within the final six months alone.
Saks introduced in Deva Pardue, previously of Pentagram and The Wing, to steer the rebrand and attract a brand new era of extra adventurous wine drinkers.
The refreshed visible id nods to the sophistication of the sommelier expertise, whereas additionally trying to elevate it to a extra fashionable and approachable place.
A brand new logomark leverages the prominence of the letter ‘S’ within the firm’s title to create a chic, corkscrew-like letterform.
The wordmark is predicated on a customized model of the first model typeface, Canela by Industrial Kind.
Pardue labored with kind designer Jesse Ragan of XYZ Kind to good the customized lettering and brand mark, and introduced in Phil DiBello and Devin Washburn of No Concepts for the accompanying web site redesign.
New life-style and product pictures primarily based on the refreshed id has additionally been launched, which was shot by Greg Golko and prop styled by Natalie Papova.
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