The objective of this was to develop a brand new identification for a brand new enterprise in addition to the labels for launch.
The identify is CASA FIGLIA. She wished one thing very minimal however nonetheless evoked a sense that folks in Baltimore would instantly get. As a result of the identify of the candle is CHARM CITY and doesn’t point out lemon sticks, I created an illustration to focus on the peppermint sticks and lemons.
I opted for an illustrative method, NEUTRA Textual content typeface, and a tender, muted shade palette.
Initially, I did vector illustrations for the lemons for structure, however I paid a girl hint my unique illustration to be in her hand drawn fashion to match the illustrations she did for the web site.
I styled the images and did all of the pictures as effectively to create a cohesive package deal of belongings for her to make use of to advertise her work.
(Sure the photograph is grainy; I shot in low mild! I’ll do extra studio photographs later however this was simply to get one thing to her ASAP in time for the vacation season.)
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