Snap is becoming a member of the competitors in opposition to TikTok within the race for brief reel dominance with its new Highlight function.
Principally TikTok on Snapchat, Highlight goes out of its solution to make an enormous splash upon debut with a view to get among the world’s greatest creators to maneuver over to the platform – or add it to the repertoire on the very least.
The weblog from Snap discussing the brand new function gives an optimistic tone:
“Right this moment we’re introducing Highlight to shine a lightweight on probably the most entertaining Snaps created by the Snapchat neighborhood.
Submit your greatest video Snaps to Highlight for the chance to earn a share of greater than $1 million that we’re distributing to creators every single day!”
So what about that $USD 1 million EVERY DAY?
In a piece of the weblog submit announcement referred to as “Rewarding Creativity,” Snap outlines what it’s in search of in as a lot element because it probably can:
“Highlight is designed to reward creativity in a good and enjoyable means, and we’re distributing over $1 million USD every single day to Snapchatters. Snapchatters have to be 16 or older, and the place relevant, receive parental consent to earn. This system will run by the tip of 2020, and probably past.
Earnings are decided by a proprietary components which rewards Snapchatters based on the entire variety of distinctive video views a Snap will get in a given day (calculated utilizing Pacific Time) as in comparison with the efficiency of different Snaps that day. Many Snapchatters will earn every day, and those who create the highest Snaps inside that group will earn probably the most for his or her creativity. We actively monitor for fraud to make sure that we solely account for genuine engagement with Snaps. Our components could also be adjusted sometimes.”
Naturally, you have to to familiarize your self with Snap’s phrases of service and ensure your content material is community-friendly. Outdoors of that, we predict $USD 1 million is perhaps sufficient to get some big-name content material creators to offer it a attempt.
You possibly can try a video detailing the brand new service and the million bucks a day right here on YouTube.
What do you consider Snap’s Highlight? Will the promise of thousands and thousands of {dollars} lure creators away from TikTok? Tell us your ideas on this story within the feedback part.
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[PetaPixel]
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