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    European companies' reluctance to offer free software and services have resulted in the region being over-dependent on US and others for communication platforms (Bert Hubert's writings)

    European companies' reluctance to offer free software and services have resulted in the region being over-dependent on US and others for communication platforms (Bert Hubert's writings)

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    European companies' reluctance to offer free software and services have resulted in the region being over-dependent on US and others for communication platforms (Bert Hubert's writings)

    European companies' reluctance to offer free software and services have resulted in the region being over-dependent on US and others for communication platforms (Bert Hubert's writings)

    Spotify acquires podcast discovery specialists Podz

    Spotify acquires podcast discovery specialists Podz

    Samsung Pulls the Galaxy Z Fold 2 From Its Webstore

    Samsung Pulls the Galaxy Z Fold 2 From Its Webstore

    Why Naomi Osaka dropped out of Wimbledon: What you need to know     - CNET

    Why Naomi Osaka dropped out of Wimbledon: What you need to know – CNET

    Buyers of Amazon Devices Are Guinea Pigs. That’s a Problem.

    Buyers of Amazon Devices Are Guinea Pigs. That’s a Problem.

    Qualcomm’s Snapdragon 888 processor for 2021 Android phones / Warner Bros. will release new 2021 movies simultaneously on HBO Max / FCC Chairman Ajit Pai will step down on January 20th

  • Reviews

    Darth Vader actor and legend David Prowse dies at 85

    NextPit’s winner and loser of the week: Spotify subs spike, Microsoft tracks employees

    Weekly poll: what do you think of the Poco M3?

    Weekly poll results: Realme 7 5G gets a lukewarm reception, its Black Friday gambit fails

    Tesla may offer remote access to your car’s Autopilot cameras

    This bluetooth-enabled Altec turntable is $52 for Black Friday

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    Robin Thede Zombie Film Killing It Is Shaun of the Dead Meets Girls Trip

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    Enterprise Password Manager Passwordstate Hacked, Exposing Users’ Passwords for 28 Hours

    The Last of Us HBO Adaptation Adds New Directors

    The Last of Us HBO Adaptation Adds New Directors

    California Commits to Phasing Out Oil Extraction by 2045

    California Commits to Phasing Out Oil Extraction by 2045

    Kevin Smith’s He-Man Universe Expands With Prequel Comic for Dark Horse

    Kevin Smith’s He-Man Universe Expands With Prequel Comic for Dark Horse

    Trending Tags

  • Mobile
    • All
    • Android
    • Appplication
    • IOS
    • Windows
    WhatsApp appears to be down, but here are 5 easy fixes to try to fix it

    WhatsApp appears to be down, but here are 5 easy fixes to try to fix it

    Samsung launches ‘iTest,’ a new web app for turning your iPhone into a Galaxy device

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    These are the best Game Boy emulators for Android to spend hours playing

    These are the best Game Boy emulators for Android to spend hours playing

    Leaked iPad Mini 6

    Apple might reuse the same old design for 2021 iPad Mini as per fresh leak

    Samsung Galaxy SmartTag+ brings UWB support and AR visual guidance

    Samsung Galaxy SmartTag+ brings UWB support and AR visual guidance

    Nokia C10, Nokia C20, Nokia G10, Nokia G20, Nokia X10, Nokia X20 Phones Launched: Price, Specifications

    Nokia C10, Nokia C20, Nokia G10, Nokia G20, Nokia X10, Nokia X20 Phones Launched: Price, Specifications

  • Games
    Random: What If Nintendo Just Released A Basic Switch XL?

    Random: What If Nintendo Just Released A Basic Switch XL?

    Rumour: Major Ubisoft Switch Exclusive Could Make An E3 Appearance

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    Random: Soulja Boy's Latest Console Can Do Something The Nintendo Switch Can't

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    How to Watch the Xbox & Bethesda Games Showcase

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    Electronic Arts Hit By Cyber Attack, Hackers Take Source Code And Tools

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  • Design
    spectrum is a times square monument to diversity, proposed by cosimo scotucci

    spectrum is a times square monument to diversity, proposed by cosimo scotucci

    DMTV Milkshake: Streamlining Your Next Big Home Reno with Jean Brownhill

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    Vij5 Uniquely Connects Designers, Makers + Buyers

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    The Magic of HATSU’s Iridescent Collection

    The Magic of HATSU’s Iridescent Collection

    Teak, the Automobile-Inspired Outdoor Furniture Collection

    Teak, the Automobile-Inspired Outdoor Furniture Collection

    effe spa designs pair high-tech steam generator with wellness rituals

    effe spa designs pair high-tech steam generator with wellness rituals

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Trump And Biden Double Down On Facebook Advertising

by Techtoptu Editor
November 28, 2020
in Social Media
Reading Time: 3 min
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Trump and Biden both advertised extensively on Facebook, along with other digital advertising.

The Presidential candidates in 2020 spent extra on digital promoting, together with Fb, than in … [+] previous elections.

ASSOCIATED PRESS

This previous election was, as evidenced by the very best standard vote ever, essential to many individuals. In fact, nobody cared extra in regards to the election outcomes than President Trump and former Vice President Biden. Although the typical voter additionally appeared very motivated this 12 months to study in regards to the candidates as confirmed by the excessive scores achieved for the Presidential Debates.

One of many many ways in which Trump and Biden sought to speak to their supporters, and to win over the undecided, was by social media, notably Fb. I’m not speaking about all of the free consideration that Trump, and to a lesser extent, Biden, obtained from their very own posts on Twitter, however fairly the lots of of thousands and thousands of {dollars} spent on paid social media promoting reaching out to all ages, gender and races within the U.S. by the social media big, Fb. Actually, every candidate hit all time highs in Fb promoting expenditures.

Biden and Trump spend considerably on Facebook.

Trump spent significantly extra on Digital promoting in 2020 than Biden.

getty

Over the past 22 months, ABC 7 Los Angeles’ Eyewitness Information, has reported that each Trump and Biden on this election, spent extra INDIVIDUALLY on Fb promoting than each Trump and former Secretary of State Hillary Clinton spent mixed throughout the 2016 election. Reportedly, Biden spent over $94 million on Fb adverts on this election, and Trump spent much more – reporting $107 million spent on Fb adverts.

Not solely was the 2020 election excellent to Fb, however Fb total has rebounded strongly from the decrease promoting income pushed within the early months of the pandemic. There might be little question that social media and total digital promoting expenditures at the moment are rivalling TV promoting in significance.

Facebook CEO Mark Zuckerberg And News Corp CEO Robert Thomson together on-stage.

Fb, led by Mark Zuckerberg, has constructed the significance of Fb promoting for politicians, … [+] far in extra of conventional print media, similar to represented by Mark Thompson the CEO of Information Corp.

Getty Photos

The Wesleyan Media Challenge, an enterprise run out of Wesleyan College (full disclosure, I’m an alumnus), has gathered and analyzed intensive information on the promoting expenditures of Presidential, Senatorial and Congressional candidates.

Within the case of the Presidential race, they estimated that Trump spent over $426 million in promoting for his candidacy, and Biden spent $564 million. Regardless of Trump having much less to spend on promoting, he over-spent Biden significantly when it comes to digital spend, directing over $201 million to digital promoting, vs. Biden’s digital expenditure of $166 million. The identical sample existed when it comes to TV promoting with Trump’s spend on TV being $222 million vs. $376 million was spent on TV promoting for Biden.

This 12 months has been, clearly, a really exhausting time for most individuals economically, socially and psychologically. However due to Presidential espousals, a minimum of the TV promoting and digital promoting companies obtained massive boosts (political stimulus you may say) from the 2020 elections.



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European companies' reluctance to offer free software and services have resulted in the region being over-dependent on US and others for communication platforms (Bert Hubert's writings)

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