Hangry, an Indonesian cloud kitchen startup that wishes to change into a world meals and beverage firm, has raised a $13 million Sequence A. The spherical was led by returning investor Alpha JWC Ventures, and included participation from Atlas Pacific Capital, Salt Ventures and Heyokha Brothers. Will probably be used to extend the variety of Hangry’s shops in Indonesia, together with launching its first dine-in eating places, over the following two years earlier than it enters different international locations.
Together with a earlier spherical of $3 million from Alpha JWC and Sequoia Capital’s Surge program, Hangry’s Sequence A brings its complete funding to $16 million. It presently operates about 40 cloud kitchens in Higher Jakarta and Bandung, 34 of which launched in 2020. Hangry plans to broaden its complete shops to greater than 120 this 12 months, together with dine-in eating places.
Based in 2019 by Abraham Viktor, Robin Tan and Andreas Resha, Hangry is a part of Indonesia’s burgeoning cloud kitchen business. Tech giants Seize and Gojek each operate networks of cloud kitchens which are built-in with their meals supply providers, whereas different startups within the area embrace Everplate and Yummy.
One of many most important methods Hangry units itself aside is by focusing by itself manufacturers, as an alternative of offering kitchen amenities and providers to eating places and different third-party shoppers. Hangry presently has 4 manufacturers, together with Indonesian rooster dishes (Ayam Koplo) and Japanese meals (San Gyu), that price about 15,000 to 70,000 IDR per portion (or about $1 to $6 USD). Its meals may be ordered by means of Hangry’s personal app, plus GrabFood, GoFood and ShopeeFood.
“Provided that Hangry has developed an intensive cloud kitchen community throughout Indonesia, we naturally would have curiosity from different manufacturers to leverage our networks,” chief government officer Viktor instructed TechCrunch. “Nonetheless, our focus is to develop our manufacturers since our manufacturers are quickly rising in recognition in Indonesia and require all kitchen sources that they should understand their full potential.”
Offering meals deliveries helped Hangry develop throughout COVID-19 lockdowns and social distancing, however as a way to change into a world model inside a decade, it must function in a number of channels, he added.
“We knew that we’ll at some point must serve prospects in all channels, together with dine in,” stated Viktor. “We began the exhausting manner, doing delivery-first enterprise, the place we confronted the challenges surrounding ensuring our meals nonetheless tastes good when it reaches prospects’ properties. Now we really feel able to serve our prospects in our restaurant premises. Our dine-in idea is an growth of every little thing we’ve completed in supply channels.”
In a press assertion, Alpha JWC Ventures companion Eko Kurniadi stated, “Within the span of 1.5 years, [Hangry] launched a number of manufacturers throughout myriad tastes and classes, and virtually all of them are amongst the very best sellers listing with superior scores in a number of platforms, tangible examples of product-market match. That is solely the start and we will already foresee their development to be a prime native F&B model within the nation.”