The builders behind record-breaking Roblox recreation Undertake Me have launched a whole new studio to assist it, referred to as Uplift Video games.
A press release from Uplift Video games reveals that while the studio was “initially based by two gifted Roblox builders, the group has now expanded to a 40-strong recreation studio, together with a mixture of skilled Roblox creators and veteran builders”.
Roblox is a vastly standard on-line platform, which permits gamers to create their very own video games for others in the neighborhood. Its success has been huge, significantly with younger gamers and, after going public in March, it was revealed that Roblox is now worth more than development giants Take-Two and Ubisoft combined.
Undertake Me initially launched on Roblox in 2017, and has gone on to grow to be “the quickest rising and most profitable Roblox title of all time”. Undertake Me is a recreation created inside Roblox, the place gamers can “construct homes, gather and commerce over 150 cute pets, and use in-game instruments to create their very own enjoyable with buddies”. The sport has seen over 22 billion visits to this point, and set a brand new world report for concurrent gamers on Roblox, hitting 1.92 million concurrent customers in April 2021. The sport additionally noticed “100% progress” of recent gamers between January 2020 and January 2021.
With numbers like that, it’s no shock that the group desires to flex its inventive muscle and expertise in a unique path – however Uplift additionally pressured its dedication to supporting Undertake Me by means of Roblox, stating that, “The studio will stay centered on Undertake Me, in addition to future unannounced tasks”.
Apparently, Uplift Video games has been eager to focus on its optimistic health-focused strategy to any tasks it really works on, stressing that, “The studio has an bold mission assertion to ship a wholesome and inclusive working surroundings, whereas working a vastly profitable self-funded recreation. Builders have the liberty to work when and the way they want to meet improvement targets, that are themselves rigorously managed by studio management to reduce overwork and burnout”.
Given a few of the current high-profile reports of intense crunch and developer burnout within the video games trade, this can be a refreshing strategy to see from a improvement studio. A press release from Josh Ling, the Director of Enterprise Operations, confirmed this strategy, saying that “Uplift Video games is a spot the place nice profitable video games may be made by individuals who reside pleased and wholesome lives”. It’ll in all probability be some time till we see something new from Uplift Video games, however not less than the event group is free to work at their very own tempo.
Roblox’s success is attractive extra conventional recreation builders to the platform, with VVVVVV creator Terry Cavanagh creating his newest recreation solely for it.